Chevrolet is an American automobile division of the American manufacturer General Motors (GM). It is also known as Chevy and formally the Chevrolet Division of General Motors Company. Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. Chevrolet branded vehicles are sold in most automotive markets worldwide. In 2005, Chevrolet was relaunched in Europe a move rooted in General Motors attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard bearers, Opel of Germany, and Vauxhall of United Kingdom would be moved upmarket In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products.