Chrysler

Chrysler is officially known as Fiat Chrysler Automobiles (FCA). Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is a subsidiary of Italian-American automobile manufacturer Fiat Chrysler Automobiles, which is registered in the Netherlands and headquartered in London for tax purposes. In addition to the flagship Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Further, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. Walter Chrysler founded the original Chrysler Corporation was founded from the remains of the Maxwell Motor Company in 1925. Using the General Motors brand diversification and hierarchy strategy he had seen working for Buick, he acquired Fargo Trucks and Dodge Brothers, and created the Plymouth and DeSoto brands in 1928. Chrysler expanded into Europe by taking control of French, British and Spanish auto companies in the 1960s. Chrysler Europe was sold in 1978 to PSA Peugeot Citroen. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep brand under the Chrysler umbrella. In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler. The merger proved contentious with investors. As a result, Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007. Like the other Big Three automobile manufacturers, Chrysler was impacted by the automotive industry crisis of 2008 - 2010. In May 2014, Fiat Chrysler Automobiles was established by merging Fiat S.p.A. into the company. This was completed in August 2014. Chrysler Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat-Chrysler merger.

Details
  • Founded 1925
  • Founder Walter P. Chrysler
  • Region American
  • Global Rank 8th


Go to Top